Privacy Policy for Upstream Solutions

Effective Date: January 1, 2024

1. Introduction Welcome to Upstream Solutions. We are committed to protecting the privacy of our visitors and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trendupstream.com. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect We collect information that you provide to us and information we receive from your use of our services.

Personal Data Personal Data is information that can be used to identify you. Examples of Personal Data we may collect include:

  • Your name

  • Email address

  • Telephone number

  • Address

Usage Data Usage Data is collected automatically when using the service. Usage Data may include information such as your device's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

  • This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

Cookies - This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

Form Blocks - When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

Squarespace data collection - This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

Information about your browser, network and device, Web pages you visited prior to coming to this website, Web pages you view while on this website,Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

Blog LIkes - This website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal data when you like a post to try to prevent the same person from liking the same post during the same visit, including:

  • Information about your browser, network and device

  • Details about the web page or content you shared or proposed to share

  • Your IP address

Fonts - This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

  • Information about your browser, network, or device

  • Information about this site and the page you’re viewing on it

  • Your IP address

3. How We Use Your Information We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website

  • Improve, personalize, and expand our website

  • Understand and analyze how you use our website

  • Develop new products, services, features, and functionality

  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes

  • Send you emails

  • Find and prevent fraud

4. How We Share Your Information We may share the information we collect in various ways, including the following:

  • Vendors, Consultants, and Other Third-Party Service Providers like Google Analytics, Vimeo, and YouTube. Use the links to access their privacy policies

  • Marketing Partners

  • For Business Transfers

  • For Compliance with Laws